A photographic products distributor has a large number of unsold digital cameras in their warehouse. Operations require the space taken by the slow moving stock for replenishment inventory of newer more innovative products.
A collateral issue is the embargo in the marketing budget affecting sales support for the new products due to a downturn in category sales.
Myriad value the slow moving stock at 2.5 times market price. Payment would be scheduled through an equivalent value in pre-paid media* together with cash from a modified marketing budget, resulting in a significant media budget to support the new products.
* Media provided through Myriad is benchmarked for price and placement; Old stock is removed from the warehouse in time to effect seamless logistics operations of new products.